Brand Color Guide: Choose the Right Colors for Your Logo
To start, the Brandings® brand color guide has been designed to help make sure your logo is utilizing the colors that represent your business’ brand accurately. More importantly, using a color that doesn’t negatively impact your brand’s perception. When developing a brand, our expert team takes many considerations into account when making color selection. Keeping that in mind, below is a quick rundown on the basics of color selection. This info will help any entrepreneur select the right colors for their startup business.
Please remember, this is just a general overview. There are many exceptions, nuances and subtleties that alter the application. Our discussion pertains primarily to western cultures. Contact our design team to learn the meaning of color for a particular country.
Red
- Evocation: energy, strength, love, sex, stimulating, intensity, courage
- Industry Application: bold firms, women’s products, intimacy products
Green
- Evocation: growth, money, nature, healing
- Industry Application: financial services, environmental companies, healthcare firms
Dark Blue
- Evocation: stability, power, strength, masculine
- Industry Application: banking, financial services, technology firms
Light Blue
- Evocation: softness, spiritual, tranquility, clean
- Industry Application: spas, religious groups, baby products
Orange
- Evocation: heat, vibrancy, stimulating, different
- Industry Application: unique companies, standout firms, children’s products
Black
- Evocation: luxury, elegance, stability, death
- Industry Application: technology, manufacturing, industry, men’s products, good contrasting color
White
- Evocation: tranquility, purity, cleanliness
- Industry Application: healthcare firms, purity products, good contrasting color
Brown
- Evocation: earth, solid, masculine
- Industry Application: men’s products, clothing, industry
Pink
- Evocation: feminine, soft, different
- Industry Application: women’s products, edgy companies
Yellow
- Evocation: energy, light, joy, divinity
- Industry Application: baby products, women’s products, good contrasting color
Purple
- Evocation: creativity, royalty, magic
- Industry Application: edgy businesses, women’s products, whimsical firms
Gold
- Evocation: wealth, power, quality
- Industry Application: luxury goods, status items, prestige groups
Grey
- Evocation: steel, future, stability
- Industry Application: technology, industrial firms, good contrasting color
Color Models
For ease of use typefonts are grouped into one of five categories: SansSerif, Serif, Italic, Bold and Formal/Casual/Specialty. Find the typefont that best suits your objectives and provide the typefont name to our design team.
- The RGB color model defines color using Red (R), Green (G) and Blue (B). The RGB color system is used primarily for web and on-line applications.
- The CMYK model defines color using Cyan (C), Magenta (M), Yellow (Y) and Black (K). The CMYK model is used primarily for printed matter.
- The HSB model defines three basis color properties — Hue (H), Saturation (S), and Brightness (B).
Brandings Brand Color Chart
Our experts have created an easy-to-use color guide to help you select the right color for your logo typefont. If you are looking for a color not on the chart — scan the color and send it to our design team as a .pdf attachment. You can also send us the specific RGB, CMYK, HSB, Grayscale, Pantone or Web Safe RGB color specifications.
Have Questions?
Finally, don’t forget that we’re here to help! We get it, there’s a lot to take in. Reach out and call us 24/7 at 1-800-852-8900 or e-mail us at [email protected]. Our naming team is ready to help.
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